In this episode of Braintrust, Cortex co-founder and CTO Ganesh Datta sits down with Boyan Dimitrov, CEO of SIXT, one of the world's largest mobility providers operating in over 100 countries. Boyan shares the story behind SIXT's engineering transformation, from shipping software once or twice a month to running nearly 10,000 deployments a month, and explains how extreme standardization became the engine driving both velocity and quality at the same time.
They discuss the pull-and-push model SIXT uses to drive platform adoption without mandating it from the top, how Boyan built a business case for platform investment by starting with specific problems rather than a platform-first vision, and how years of foundational standardization work is now paying significant dividends as SIXT accelerates its AI strategy.